In a shocking turn of events, Meghan Markle has announced the discontinuation of her jam brand, “As Ever,” leaving fans and critics alike questioning her latest career move. The once-celebrated “Jam Queen” is now stepping back to reassess her business strategy, but insiders suggest this is a desperate attempt to pivot from a glaring failure in the food industry to an uncertain foray into fashion.

The brand, which was launched with much fanfare and marketed as a female-founded wellness initiative, has fallen flat, with products selling out in a mere 45 minutes only to leave customers waiting for refunds. “The Jam flopped,” industry experts declare, as Markle reportedly scrambles for a fresh direction. In a candid interview, she confessed she isn’t even sure what she would list on a résumé, prompting ridicule and disbelief across social media.

Critics are quick to point out that Markle’s transition from jam to fashion seems more like a PR stunt than a legitimate business strategy. With no restock of her jams planned until 2026, the former actress is allegedly eyeing the fashion world, promising yet another celebrity brand that many believe will be just as hollow as her previous venture. “Is another celebrity slapping their name on drop-shipped clothing really what we need?” one commentator quipped.

Adding to the drama, Netflix, which once hailed Markle’s potential, has distanced itself from her brand, refusing to host her products under its umbrella. Meanwhile, Markle’s podcast endeavors, including her spiritual finale featuring the founder of Spanx, have also received mixed reviews, further fueling speculation about her future in the industry.

As Victoria Beckham reportedly laughs off Markle’s misfortunes, many are left wondering: will Meghan’s next chapter be a redemption or another misstep? The saga of Markle’s brand evolution continues to unfold, leaving audiences both entertained and bewildered.